ABOUT THE BRAND
A tapestry of unique color play, hand-embroideries, and versatile silhouettes rooted in tradition. With a dynamic vision, this brand accentuates the essence of the 21st-century Pakistani woman through vibrant hues and indigenous crafts.Since its inception in 2011, the brand has showcased numerous successful Runway collections locally and internationally, participating in various trade shows and exhibitions worldwide.
ABOUT THE DESIGNER
Wardha Saleem stands as one of Pakistan's preeminent Fashion Designers garnering both local and international acclaim. She has become a recognized figure for her distinctive design and fashion aesthetic.
A graduate in Textile & Fashion Design from the esteemed Indus Valley School of Art and Architecture (IVS) in Pakistan, Wardha achieved the highest distinction in print and textile design. Post-graduation, she dedicated seven years to teaching textile design and fashion at IVS. Subsequently, she assumed the role of CEO at Fashion Pakistan, the country's foremost official fashion council, comprising 150 top fashion designer members, a position she held for three years.
At present, Wardha serves as the Creative Director and Co-Owner of her eponymous Fashion Label, concurrently participating as an active member of the Thesis Jury for IVS, Sindh University Jamshoro, and AIFD. Her fashion week showcases, eagerly anticipated both nationally and internationally, have graced prestigious runways, including Maison Moulin de l’Est in Paris, the Alchemy Fashion Festival in London, and Fashion Scout – London Fashion Week.
Wardha Saleem's global footprint extends to International Fashion Exhibitions and Official Trade Fashion Shows in Dubai, USA, UK, India, and Kazakhstan.
Renowned for her vibrant aesthetic and color play, Wardha Saleem is celebrated as the “Queen of Colour” in the Pakistan Fashion Industry, with her creations gracing high-profile socialites and celebrities globally.